The Allure Of Truth
The most important thing in life is truth, that is, absolute informational integrity. We are always on a quest for things which posses this quality. True things endure, because false things collapse. We cannot for certain create or know truth, it exists, like scientific knowledge, only when it fails to collapse, fails to be disproven. Thus, creativity is important because creativity can create a better truth by inducing a random factor to extant knowledge.